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Online Jury Research

When your needs call for a quicker turnaround, a larger sample of participants, or a specialized focus (like a single witness or issue), we conduct an online jury research project in order to record baseline attitudes, test reactions to presentations or case summaries, and explore preferred verdicts and their underlying reasons.

Research methods vary and can include: simplified fact patterns, selected exhibits, and short (up to 15 minutes) video-recorded presentations, as well as interaction among participants. Mock jurors are selected systematically in order to represent the jury pool of your venue. Sometimes used as a precursor or a follow-up to in-person jury research, an online project also has the ability to economically involve participants in numbers large enough to provide a statistically significant grounding for conclusions supporting jury selection.