Katerina provides data-intensive jury research and statistical modeling for the Persuasion Strategies consultants. She is instrumental in organizing mock trials and focus groups, interviewing jurors, and developing analysis plans and questionnaires. During mock trials and focus groups, she evaluates data and delivers onsite, real-time analysis of juror attitudes.
Katerina conducts social media and background research to inform voir dire determinations. She also utilizes her experience to complete detailed research on potential business partners or high profile personnel when companies are looking to form new relationships.