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May 16, 2022
Look Beyond Your Jurors' Political Identification: Education Matters
Whenever we step up to evaluate a person as a potential juror, it can be an occupational hazard to simplify that person too much. We do our best with the time and information...
Be Design Conscious: Top Seven Posts on Mock Trial Design
There was a time when conducting a mock trial in order to prepare your case was a novel idea. We are long past that now, and even at the point where a mock trial is considered a...
Give Your Client Seven Key Messages About the Mock Trial
Mock trials, and other forms of pretrial juror research, like focus groups, are increasingly common. Particularly in complex or high-stakes litigation, it makes sense to road-test...
Appreciate the Advantages of Online Mock Trials
In the past couple of months, I have heard of just a couple of in-person mock trials that have gone forward. They’ve done so with temperature checks, massive social distancing...
Make it Hard on Yourself: Eight Ways to Make Your Mock Trial a ‘Worst-Case' Test
In the lead-up to a mock trial, the clients often and understandably hope for a win. After all, a win might help to steady their resolve and buttress their hopes heading into the...