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Jury Selection

Is your jury selection process informed by insights into potential jurors? We have extensive experience working alongside attorneys at the defense table to assist during courtroom voir dire.

  • In-Court Jury Selection Assistance

    We attend jury selection in court to help you track and analyze potential jurors, assisting your litigation team in strategic exercise of peremptories and informed challenges. We provide a profile of the seated jury, noting critical attributes that will make your message delivery as compelling as possible.

  • Voir Dire Recommendations

    Our industry-leading consultants understand the nuances of the venire and make recommendations to reveal biases, establish rapport, and introduce case themes to a jury or increase the likelihood of your questions being selected and used by a judge.

  • Supplemental Juror Questionnaire

    Our survey design experts create a questionnaire to uncover meaningful insights that elevate your case. We present each juror’s relative results with a unique juror scorecard tool, key questions for follow-up, and specific challenges for that individual.

  • Social Media Analysis

    Our team includes experts at effective and ethical use of a potential juror’s public information to assess and report on relevant comments, life experiences, attitudes, and demographics.

  • Juror Risk Profile

    Our proprietary data gathered over decades of researching juror decision making across the United States differentiates Persuasion Strategies from the competition. We design insightful profiles of juror characteristics likely to impact judgements of your client to inform strikes and challenges as well as voir dire question designs – an essential starting point for jury selection. 

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